Kruelty — Bloodbath Machinery at Rebellion 2024 · Nov 23
Visual Direction — Rebellion 2024 · Nov 23 · Haaren, NL

BLOODBATH
MACHINERY.

× KRUELTY

Black. White. Violent red. The album, live.

SCROLL
Visual Direction — Rebellion 2024 · Nov 23 Haaren, NL
November 23, 2024 · Nov 23
Client KRUELTY
Event REBELLION
2024
Location HAAREN
NL
Concept ALBUM
VISUALISED
Tags — Visual Direction Distortion Live System Camera Processing Rebellion 2024 · Nov 23

BLOODBATH
MACHINERY
× KRUELTY

REBELLION 2024

We translated Kruelty's Bloodbath Machinery album into a live system using raw, distorted camera footage as source material — processing it into brutal, high-contrast visuals that feel distorted and gore.

Faces, bodies, and textures are no longer shown — they're captured, degraded, and weaponized into the Bloodbath Machinery. Everything is stripped to black, white, and violent red, amplified by pyro, strobes, and scale to turn the stage into a physical extension of the album.

"The album,
Bloodbath Machinery."

Kruelty — KRUELTY sign with pyro, red stage
Kruelty — performer close-up, blood-red
Kruelty — crowd and red light
Rebellion 2024 · Nov 23 — stage detail
Rebellion 2024 · Nov 23 — stage
Rebellion 2024 · Nov 23
Rebellion 2024 · Nov 23
Rebellion 2024 · Nov 23
Rebellion 2024 · Nov 23 — closing
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